Looking for the best energy retailer in Alberta? Good news—you actually have a say in who powers your home. Alberta’s deregulated electricity and natural gas markets give you freedom to choose your own retailer, your rate type, and even how you pay your bill.
But with so many energy providers in Alberta competing for your business, how do you know which one’s right for you? Let’s break it down.
What makes Alberta’s energy market different?
Alberta’s electricity and natural gas markets are among the least regulated in Canada, which means you’re not locked into a single supplier.
Instead of paying the government’s default price (known as the Rate of Last Resort), you can choose from a variety of energy retailers in Alberta—each offering different rates, contract terms, and perks.
This setup gives you more control, flexibility, and the opportunity to save. But it also means you’ll want to compare options carefully.
What is the Rate of Last Resort?
If you haven’t picked a retailer, you’re automatically placed on Alberta’s Rate of Last Resort. It’s a fallback plan that keeps your lights on but doesn’t come with any extras.
Here’s how it works:
- You’ll pay a fixed rate for two years, then it can increase by up to 10%
- There are no flexible rate options or special perks
Think of it like sticking with the “default” plan on a streaming service. It works, but you might be missing out on some features.
Choosing a retailer instead of the Rate of Last Resort gives you more control over how you pay for power, and often, better value in the long run.

Fixed vs floating electricity
Electricity in Alberta works like a traded commodity, and homeowners can choose between regulated rates set by the Alberta Utilities Commission (AUC) or a competitive retailer like ATCO Energy.
Alberta’s electricity prices move with the market, which means your costs can fluctuate based on:
- Weather patterns
- Power plant outages
- Demand spikes, like during heat waves or cold snaps
- The price of natural gas, which fuels electricity generation
When you choose a competitive retailer like ATCO Energy, you can pick a plan that fits your life:
Fixed Rate Plan
- Locks in a stable price per kWh for the entire term
- Protects you from market volatility
- Great for predictable monthly budgeting
Floating Rate Plan
- Follows market prices, with a small retailer markup
- Lets you benefit when prices dip
- Flexible, since you can switch plans anytime
With ATCO Energy, you’re free to move between fixed and floating anytime, penalty-free.
Fixed vs floating natural gas
Natural gas keeps Alberta homes running, from furnaces to hot water tanks. And just like electricity, its price can fluctuate based on supply, demand, and global markets.
Retailers like ATCO Energy offer both fixed and floating natural gas plans, so you can choose stability or flexibility depending on your needs.
What to look for in an Alberta energy retailer
Not all retailers are created equal. The lowest advertised rate might not actually be the cheapest once you factor in fees, service, and flexibility.
Here’s what to compare before signing up:
Transparent pricing
Some retailers make up for low advertised rates with high admin or cancellation fees, so it’s important to always read the fine print. At ATCO Energy, we keep things simple with no hidden fees and no penalties for switching plans.
Flexible payment options
Does the retailer allow you to pay through your financial institution, credit card, automatic bank withdrawal, or in equal monthly installments? ATCO Energy does, and there are no extra fees for paying by credit card.
Local customer service
When you need help, you shouldn’t be talking to a chatbot. ATCO Energy’s Customer Care Advisors are based right here in Alberta. They’re ready to answer questions, solve billing issues, or help you switch plans in minutes.

Why ATCO Energy?
We’re Albertans, just like you. We know the cold snaps, the warm Chinooks, and the unpredictable energy market that comes with life here.
Here’s what you can always count on:
- Great rates for electricity and natural gas services
- Quick, easy sign-up—online or by phone in under 10 minutes
- Real people, local support, every time you call
- Freedom to change your plan anytime, without penalties
- Renewable energy options
Energy and home services under one roof
Your home deserves more than just great energy rates. With ATCO Energy Home Services, you can access trusted pros for heating, cooling, plumbing, electrical, and more.
Every service partner is:
- Fully licensed, insured, and background-checked
- A local Alberta business you can trust
From installations to maintenance and repairs, we take the stress out of finding reliable help so you can truly own your home, not just live in it.

Power your home, your way
At the end of the day, choosing a provider for energy services is personal. From customizable payment options and term lengths to various rate choices, we’re empowering Albertans to find the perfect fit for their energy needs.
And when it comes to support, our local customer care team is always here for you, dedicated to providing a seamless, positive experience every step of the way.
If you’re ready to explore your options, sign up with ATCO Energy in just a few minutes—quick, simple, and completely online.
For more information on the history and details of Alberta’s deregulated energy market, visit energyrates.ca as a helpful resource.






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