If you’ve ever looked at your energy bill and wondered why Alberta energy feels more complicated that it should, you’re not alone. Terms like deregulated, retailers, floating rates, and delivery charges get thrown around a lot, often without much explanation.
The good news? Alberta’s deregulated energy market isn’t something you need to fully understand to manage your home energy well. You just need to know a few key ideas about how it works, what choices you have, and what stays the same no matter what.

What does “deregulated” mean in Alberta’s energy market?
In Alberta, electricity and natural gas are sold in a competitive market. This means homeowners can choose who they buy energy from, instead of being tied to a single provider.
This system has been in place since 1996, when the province introduced competition into energy generation and retail sales under the Electric Utilities Act.
In simple terms, deregulation means:
- You can choose your energy retailer
- Retailers compete on pricing, plan types, and customer experience
- You’re not locked into a single supplier just because of where you live
Retailers vs distributors
One of the biggest sources of confusion in Alberta’s energy market is the difference between energy retailers and distributors.
Energy retailers
Your energy retailer (like ATCO Energy) is the company you choose to buy electricity or natural gas from. Retailers:
- Set your energy rate and plan
- Send your bill
- Provide customer support
This is where competition exists, and where your choice comes into play.
Distributors
Your local distributor is the utility company that delivers energy to your home. Distributors:
- Own and maintain the power line or gas pipes
- Deliver energy to your neighbourhood
- Handle service connections, disconnections, and reconnections
- Charge regulated delivery and transmission fees
You can choose your energy retailer, but your distribution company is determined by where you live and doesn’t change when you switch retailers.
Why Alberta uses a deregulated model
Alberta introduced a competitive energy market to encourage consumer choice, private investment, and innovation, while keeping delivery and safety regulated at the provincial level.
This approach gives homeowners flexibility in how they buy energy, without changing the infrastructure or reliability they depend on every day.

What choices do homeowners actually have?
For most Alberta households, choice doesn’t mean changing how energy gets to your home. It means choosing how your energy is priced.
Once delivery stays the same, the main decision becomes how much price stability or flexibility you want from your energy plan. That choice usually comes down to fixed or floating pricing.
Fixed rate plan
- Your energy rates stay the same for the length of your contract
- Offers predictability and easier budgeting
- Often preferred by people who value stable monthly energy costs
Floating rate plan
- Your energy rates adjust with the market
- Can be lower at times and higher at others
- Appeals to people comfortable with some price fluctuations
The right choice depends on your household, your budget style, and how comfortable you are with price changes.
How deregulation shows up on your energy bill
Your utility bill reflects both parts of Alberta’s energy system.
- The energy charges reflect your retailer and the plan you’ve chosen
- The delivery charges reflect your local distributor and regulated fees that apply no matter who your retailer is
That’s why switching retailers can change your energy rate, but not your delivery charges.

You have options for your energy
Alberta’s deregulated energy market is built around choice. You choose your energy retailer and how your energy is priced, while your local distributor continues to deliver energy safely and reliably in the background.
Once you understand that split, it’s easier to make sense of your bill and to decide whether your current plan still fits your home and budget.
If you want to explore your options, ATCO Energy offers straightforward electricity and natural gas plans designed for Alberta homes and businesses, with clear pricing and flexible options.
Frequently asked questions about Alberta’s deregulated energy market
What happens if I never choose an energy plan?
If you don’t actively choose a competitive energy plan, you’re automatically placed on the default Rate of Last Resort for electricity, and the regulated natural gas rate.
You can stay on these rates or switch plans later to a competitive energy retailer.
Why are delivery charges the same no matter which retailer I choose?
Delivery charges are set by your local distribution company and regulated by the Alberta Utilities Commission.
Because these charges cover infrastructure, maintenance, and system upgrades, they apply regardless of which retailer you buy energy from.
Do delivery charges mean retailers are overcharging?
No. Delivery charges are separate from your retailer’s energy rate and are regulated independently. Retailers don’t control these charges.
Will I lose power when I switch energy retailers?
No, switching energy retailers doesn’t affect how electricity or natural gas is delivered to your home. Your local distribution company continues to deliver energy, regardless of which retailer you use.
Who do I call if there’s a power outage?
During an outage or emergency, you should contact your local distribution company, not your energy retailer. Distributors are responsible for maintaining the system and restoring service.




